A visual identity created to reinterpret tradition through simplicity, proving that heritage doesn't need ornament to feel distinctive. Starting from the winery's existing "Z", the project reimagines the mark through a refined monogram built with negative space, balanced proportions and subtle references to the vineyard. Rather than relying on decorative clichés, the identity focuses on clarity, character and timelessness, creating a flexible visual system that feels authentic, memorable and consistent across bottles, packaging and every brand touchpoint.