The label for Tenuta Castella Prosecco was designed around the concept of "Autentica espressione di spavalderia eroica", translated directly on the bottle as "Authentic expression of heroic boldness." Together with a playful illustration of a commander blinded by his own crown, the project reinterprets the confidence and character of the wine through irony, creating a bold, contemporary label that feels expressive, memorable and unmistakably approachable.