Zucchetto Winery
A brand identity for a family-run winery in Valdobbiadene, Italy, where tradition, craftsmanship and Prosecco have shaped the landscape for generations.
Category:
Branding / Visual Identity / Label Design
Location:
Valdobbiadene | Italy
A mark rooted in heritage, shaped for today.
The original logo lacked the character needed to reflect the winery's history and craftsmanship. The challenge was to preserve the iconic "Z" while creating a symbol that felt authentic, timeless and unmistakably connected to the world of wine.
Building character through reduction.
The identity starts with a classic escutcheon, reinterpreted through negative space to create a distinctive "Z". Soft curves and balanced proportions introduce warmth, while a subtle vine leaf strengthens the connection to the vineyard without relying on obvious visual clichés.
Tradition without nostalgia.
Every element was refined to balance rustic authenticity with contemporary elegance. The result is a visual identity that respects the winery's heritage while giving the brand a stronger, more memorable presence across bottles, packaging and communication.
