Condividere Osteria
A seafood restaurant where fine dining becomes approachable, brought to life through a playful and welcoming identity inspired by the Friend and Jester archetypes.
Location:
Venice
The brief
Condividere Osteria is a seafood restaurant that redefines the fine dining experience through an accessible lens: carefully curated style without stiffness, a convivial atmosphere, and a visual identity designed to make everyone feel at ease from the passionate foodie to the casual guest. The goal: to develop a consistent and distinctive brand system, able to embody the restaurant’s philosophy, conviviality, lightness, taste and translate it into a visual experience that invites people to simply feel good together.
The process
For Condividere Osteria, I combined the Friend and Jester archetypes to create an identity that’s authentic, inclusive, and playfully energetic. I chose dominant green for freshness and nature, balanced by blue for maritime calm and conviviality. The logo unites a hand and a tentacle, with a fork and knife cleverly forming a “C”; a synthesis of human warmth, sea spirit, and visual irony.
Even sharks can smile.
Playful illustration completes the system, always favouring genuine joy and shared moments over artifice. For those who believe in sharing the best moments.
